This article is part of a series that will provide Diridon Station’s decision-makers, stakeholders and community members with a toolkit for planning and designing the best user experience for a world-class transportation hub.
It’s not uncommon to hear people in the Bay Area talk about user experience (UX). Product designers and tech firms use the term to refer to what customers feel when they interact with a product. As many companies have come to understand, creating the best experience retains customers and attracts new ones. That’s why over the past decade.
What can the self-proclaimed Capital of Silicon Valley learn from this core belief of its most successful industry?
San Jose has an opportunity to bring UX principles to the redevelopment of the largest tr